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Google Ads conversion ID and label: track ad conversions in HookPage

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Quick answer: your conversion ID looks like AW-123456789 and goes in HookPage → Settings → Advanced tracking → Google → Google Ads conversion IDs. The conversion label (like AbC123) goes on each button, form or timer in the editor. Find both in Google Ads → Goals → Conversions → your conversion action → Tag setup → Use Google Tag Manager.

What are the conversion ID and label?

To count a conversion, Google Ads needs to know which account and which conversion action it belongs to.

WHAT GOOGLE ADS CALLS “SEND TO”AW-123456789/AbC123Conversion IDone per Google Ads accountConversion labelone per conversion action
Settings → Google Ads conversion IDs gets the ID. Each button or form gets its label.
  • Conversion ID: unique per Google Ads account. HookPage uses it with the AW- prefix.
  • Conversion label: unique per conversion action, for example “Lead form” or “Purchase”.

Why it matters

  • Google Ads can show which keywords, ads and campaigns bring leads and sales.
  • Smart Bidding strategies such as Maximize conversions or Target ROAS learn from these conversions.
  • With values, you see your real return on ad spend.

What HookPage does with it (Pro)

  • HookPage loads the Google tag with your AW- ID on your landing pages.
  • When a button, form or timer with a conversion label fires, HookPage sends a conversion to Google Ads with the value, currency and, for orders, a transaction ID.
  • After a form is sent, HookPage passes the visitor’s email, phone and name as user data. To use it, turn on enhanced conversions in Google Ads.

Where to find your conversion ID and label

  1. In Google Ads, click Goals → Conversions → Summary.
  2. Click the conversion action you want to track. No action yet? Create one for your website first.
  3. In the Tag setup section, click Use Google Tag Manager.
  4. Copy the Conversion ID and the Conversion label.

Add it to HookPage

Step 1: the ID, once

  1. Go to HookPage → Settings → Advanced tracking → Google.
  2. Type AW- followed by your conversion ID in Google Ads conversion IDs, for example AW-123456789. Several accounts? Separate with commas, up to 10.

SCREENSHOT TO ADD: HookPage → Settings → Advanced tracking → Google → “Google Ads conversion IDs”

Step 2: the label, on each button or form

  1. Open your landing page in the editor and select the button, form or timer.
  2. In its event settings, paste the label in Google Ads conversion label:
    • AbC123 – uses the first Google Ads ID on the page, or
    • AW-123456789/AbC123 – for a specific account.
    • Several labels? Separate with commas, up to 5.
  3. Optional: add an Event value, for example 49.90. A comma also works as the decimal separator.

Order forms have their own label for Begin checkout. The currency comes from Settings → Advanced tracking → Currency for event values.

IDs must be AW- followed by digits only. Anything else is dropped when you save, without a message.

Check that it works

Send a test lead, then open the conversion action in Google Ads. Its status changes once Google receives conversions, which can take a few hours. You can also use Google Tag Assistant to see the conversion fire.

Learn more

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